An artist is the lead character in their own story, as are all of us. Their stories are written every day, but what makes them different from us is that ours vanish as quickly as they are built, whereas theirs, the artists, are immortalised in their works.
All they need is a tool to turn their genius and creative flair into something real that can be shared. Tools that, in their hands, become one-of-a-kind and magical.
Genyum, however, wants the protagonists of its story to be the artists, and the unique and bohemian universe that surrounds them: their genius, their rituals and workspaces. That is the tribute that hides behind each of its fragrances.
Flowers, woods, leather and citrus, ingredients of exceptional quality, essences extracted with the same delicacy with which we combine them to obtain our fragrances. A slow and meticulous work rewarded by its ability to transport us to people, moments, experiences and places.
Photographer
SINGER
WRITER
ACTOR
PAINTER
Tattoo Artist
SCULPTOR
MUSICIAN
BALLERINA
YANN VASNIER
“Perfume for me is an invitation to reflect on beauty.”
“Perfume has been the greatest adventure of my life, it has taken me all over the world, but it all began in my family’s garden in Brittany,” says Yann Vasnier. Inspired by his brother’s passion for architecture, gardens, aromatic plants, and flowers, he entered the world of perfumery after studying art, chemistry, and mathematics, finding in fragrances a place for his unconventional blend of analytical and artistic skills.
SONIA CONSTANT
“Perfume for me is an invitation to reflect on beauty.”
“From day one, I knew this was my dream job, because it contained everything: scents, creation, passion and fashion,” says Sonia Constante. She has an open, curious attitude that allows her to see everything as a possibility, even mistakes.
Her creations are very personal and contain elements inspired by her memories, tastes and encounters.
One of Sonia’s passions is traveling, and she considers it a rich source of ideas for perfumes that will carry the scent of her experiences in Namibia, Japan, India, or Vietnam.
JORDI FERNÁNDEZ
“The best way to get to know me is to smell my perfumes. They say it all.”
The art of traditional eastern perfumery is Jordi Fernández’s passion.
The region has had a strong influence on the perfumer and after many years of creation,
he has a deep knowledge of Middle Eastern traditions.
“By visiting places and participating in the local culture, I discover a multitude of ideas for future perfumes.”
LOUISE TURNER
“Perfume for me is an invitation to reflect on beauty.”
Louise Turner first set foot in a perfumery lab by chance, as an aspiring medical student looking for a summer job.
The mix of art and science seduced her, and although it took courage and conviction to change paths, she has never looked back. “What drives me most is the process of creation.
In all its fascinating and mysterious complexity.”
GAËL MONTERO
“The best way to get to know me is to smell my perfumes. They say it all.”
Gaël’s career began at the University of Montpellier, where he studied perfumery. Navigating “the balance between art and science”, the mysterious profession of perfumer
always appealed to him and his eagerness to learn has led him to create and discover. His sense of curiosity prevails today, learning and experiencing in the scent world.
“Collaborating with creative people is what I love most about my job.”
AMÉLIE JACQUIN.
“Creating a fragrance is so deeply personal that it feels like people are wearing a piece of you.”
Imagine growing up in Grasse, surrounded by the aromas of jasmine, rose, lavender and oleander. That was Amélie Jacquin’s childhood.
She grew up exploring the flowers of the region and smelling fragrances with her mother. These childhood moments are what inspired her to take up perfumery.
Living in Paris, Amélie finds inspiration in the city, where she believes that “anything is possible.”