Universe and our Perfumers | GENYUM FRAGRANCES

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THE BEAUTY OF AN OBJECT

An artist is the lead character in their own story, as are all of us. Their stories are written every day, but what makes them different from us is that ours vanish as quickly as they are built, whereas theirs, the artists’, are immortalised in their works.

All they need is a tool to turn their genius and creative flair into something real that can be shared. Tools that, in their hands, become one-of-a-kind and magical.

Genyum, however, wants the protagonists of its story to be the artists, and the unique and bohemian universe that surrounds them: their genius, their rituals and workspaces. That is the tribute that hides behind each of its fragrances.

Flowers, woods, leather and citrus, ingredients of exceptional quality, essences extracted with the same delicacy with which we combine them to achieve our fragrances. A slow, meticulous task rewarded by its ability to transport us to people, moments, experiences and places.

PAINTER

Black Pepper, Laminaria Seaweed, Vetiver

Brushes, spatulas, pigments, solvents, oils… await patiently for the next gesture, for the creative impulse, to translate the artist’s explosive idea onto the canvas.

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BALLERINA

Rosa Damascena, Iris, Vainilla

To dance is to make art. A body discovering other bodies, other spaces and becoming aware of itself. A daily sacrifice to satisfy the vital impulse to dance and feel. Powder, flowers in the dressing room, wood, bodies, air…

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ACTOR

Pink Pepper, Rose, Incense

Falling into the abyss of other personalities. Letting yourself be moulded like clay, transformed. Becoming a replica of a stranger and getting to feel how they feel. Discovering in each of those other people’s identities a different way of understanding life.

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WRITER

Incense, Rose, Cypriol

The smell of ink, the trace of a path that draws words on blank paper and makes the imagination fly. Words that immortalise ideas that can put the entire world within our reach, making us love someone who only existed in the strokes of a pen on paper.

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SCULPTOR

Juniper, Orris, Cypriol

You step into the sculptor’s studio. Materials, each with their own gift: the hardness of granite, the ductility of tempered metals, the forcefulness of the mallet, the precision of the chisel. All of them ready to face each other, a clash of titans, without respite, until they reach the point of creative ecstasy, the materialization of the idea.

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MUSICIAN

Yuzu, Orange Blossom, Cedar Wood

My violin, a passion that is my obsession, one that both punishes me and rewards me, makes me soar and then lets me fall. The smell of wood, its feel. A forced hug against my neck, its bow insisting I caress the four strings until the notes become art.

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TATTOO

Lavender, Cardamom, Cedar Wood

Darkness, shattered by a beam of light illuminating the skin. Uneven breathing. Pain. Art displayed on brave, free bodies that want to be shown without shame. The human being as a blank canvas where feelings and passions can be drawn. Dressing nakedness: ink, gun, skin, pain, creativity, sensuality, beauty, art, tribe…

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OUR PERFUMERS

YANN VASNIER

“Perfumes should always offer vision and character.”

“Perfume has been the biggest adventure of my life. It’s taken me all over the world, but it all started in my family’s garden in Brittany”, says Yann Vasnier. Inspired by his brother’s passion for architecture, gardens, aromatic plants and flowers, he ventured into the world of perfumery after studying art, chemistry and mathematics, finding in fragrances a place for his unconventional mix of analytical and artistic skills.

YANN VASNIER

“Perfumes should always offer vision and character.”

Sonia Constant

“Since the beginning, I’ve felt a burning desire for creation that led me down the path of perfumery.”

“From day one, I knew that this was the job of my dreams, because it encompassed everything I love: aromas, creation, passion and fashion”, says Sonia Constante. Sonia’s open, curious attitude leads her to see everything as a possibility, even mistakes.
Her creations are very personal and contain elements inspired by her memories, tastes and encounters.
One of Sonia’s passions is to travel, and she considers it a rich source of ideas for her perfumes, which are inspired by her experiences in Namibia, Japan, India and Vietnam.

LOUISE TURNER

“For me, perfume is an invitation to reflect on beauty.”

Louise Turner first set foot in a perfumery lab by chance, as an aspiring medical student looking for a summer job.
The mix of art and science seduced her, and although it took courage and conviction to change course, she has never looked back. “What drives me most is the creative process in all its fascinating and mysterious complexity.”

Jordi Fernández

“The best way to get to know me is to smell my perfumes. They reveal everything.”

The art of traditional eastern perfumery is Jordi Fernández’s passion.
The region has had a strong influence on the perfumer and after many years of creation, he has a deep knowledge of Middle Eastern traditions.
“By visiting places and participating in the local culture, I discover a multitude of ideas for future perfumes.”

Gaël Montero

“Perfumery reflects who we are at a given time in our lives; it’s our most intimate identity, it’s something we want to share with others.”

Gaël’s career began at the University of Montpellier, where he studied perfumery. Navigating “the balance between art and science”, the mysterious profession of perfumer always appealed to him and his eagerness to learn has led him to create and discover. His sense of curiosity prevails today, learning and experiencing in the scent world.
“Collaborating with creative people is what I love most about my work.”

Amélie Jacquin

“Creating a fragrance is so deeply personal that it feels like people are wearing a piece of you.”

Imagine growing up in Grasse, surrounded by the aromas of jasmine, rose, lavender and oleander. That was Amélie Jacquin’s childhood.
She grew up exploring the flowers of the region and smelling fragrances with her mother. These childhood moments are what inspired her to take up perfumery.
Living in Paris, Amélie finds inspiration in the city where she believes “anything is possible”.

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